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Abstract
Gender stereotypes are powerful and prevalent in today’s society having many negative effects on how people perceive themselves and each other. One of the most prominent gender stereotypes is that women are more emotional than men (Brescoll, 2016). This belief has many consequences for women as they are perceived as being irrational and unable to control their emotions making them incapable of being competent and confident leaders. The emotionality stereotype holds true for many negative emotions, however, emotions that indicate high status, such as pride, are often reserved for men. Researchers Shariff and Tracy (2009) used an implicit association to demonstrate the bias that pride is associated with high status. The present study replicated and expanded upon the Shariff and Tracy (2009) research by creating an IAT to determine the association between pride and high status for women. Results show an association between pride and high status and shame/embarrassment and low status. Additionally, a significant interaction effect shows that people are quicker at categorizing male photos when the emotional expression is pride, and they are quicker at categorizing female photos when the emotional expression is shame/embarrassment. These results indicate that people may associate men with pride and high status more than women, and they may associate women with shame/embarrassment and low status more than men.