This thesis explores performative activism within corporations by researching the history of the term, the motivations behind it, and its impact. This background information is then used to conduct a case study on one of Anheuser-Busch’s signature bands: Bud Light. The case study showcases the negative impact a company may face while using performative activism to appeal to a wider audience and reveals that performative activism is dwindling and will most likely continue to do so in the next few years. Further research during these years is important as it will either confirm this thesis’s findings, track the downfall of performative activism in its entirety, or even witness the rebirth of this marketing tactic.