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Abstract
This research will explore both the effectiveness of hazardous weather messaging in reaching the public and its impact on their actions. The goal is to gain a better understanding of how to best reach the public with hazardous weather messaging and to identify which part of weather messaging compels individuals to take action to protect themselves and their property. Studies have shown that there has been a problem with the public’s ability to comprehend the emergency weather messages (NWS Hazard Simplification, n.d.). Studies by the National Weather Service conducted between 2014 and 2018 have shown that a large segment of the public does not understand the importance of weather messages or the actions that they should take in response to these. A survey of students at Millersville University was conducted to gather information on weather messaging, evaluate the understanding of the terminology used in weather messaging, and recommendations for improving the messaging. Interviews were conducted with meteorology and decision-support professionals who play a role in the creation of weather messaging to better understand the current weather messaging system and its goals. The outcomes of the study will focus on the elements of the messaging that are currently effective and potential changes that could improve the current system.